Beef Board Looks Ahead
Tom Ramey, Cattlemen’s Beef Board CEO, recently addressed farmers and ranchers at the Cattle Industry Summer Conference, where he gave an overview of checkoff revenue projections. He also gave his assessment of the industry as a whole and where checkoff dollars need to be focused in order to have the largest impact as it relates to consumer needs and perceptions of our product. Click here to listen to audio clips from Tom.
Funded by the Beef Checkoff.
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