Beef Checkoff Returns $5.55
The Beef Checkoff Program returned about $5.55 in value to beef producers for every dollar they invested into it between 2003 and 2008. That’s the overall conclusion of a new economic study completed by Dr. Ron Ward, professor emeritus for the Food and Resource Economics Department of the University of Florida.
“The Beef Checkoff Programs and Their Impact on U.S. Beef Demand” evaluates the effectiveness of checkoff-funded programs in reaching their overarching goal of growing beef demand. To complete this, Ward employs statistical models that measure the effects of major beef demand drivers overall, then specifically, of the Beef Checkoff Program itself as a demand driver. It is a comprehensive study that is peer-reviewed by respected economists versed in commodity promotions and the beef industry, and is a follow-up to similar beef checkoff evaluations conducted regularly since 1989.
The full Ward report is available here.
Listen to an interview with Dr. Ward from the recent Cattle Industry Summer Conference.
Funded by the Beef Checkoff.
SOCIAL MEDIA