Summer Vealin'
The checkoff summer grilling campaign launched in June with promotions through retailers, state beef councils, the Northeast Beef Promotion Initiative, and veal processors. This effort included the Veal Made Easy Sweepstakes which generated more than 350,000 consumer entries to win $5,000 worth of free groceries. A new summer grilling program kicks off this week for a second chance to win free groceries. Click here to enter the grocery giveaway sweepstakes (contest ends Sept. 15).
Funded by the Beef Checkoff.
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