Beef Checkoff Quiz
Through a new producer-communications program with Vance Publishing, visitors to CattleNetwork.com, Drovers.com and DairyHerd.com Web sites will have the opportunity to learn more about their beef checkoff and win beef checkoff baseball caps and blankets for doing so. The sites will host four two-question beef-checkoff quizzes on the three sites between July and September. The CattleNetwork and Drovers questions will be aimed at beef producers, and the questions on DairyHerd.com will be about dairy producers’ roles in the beef checkoff. Answers for each question will be something that can be found somewhere on MyBeefCheckoff.com, and the first three respondents each to the beef- and dairy-focused quizzes to get 100 percent will win a beef checkoff baseball cap. The names of all respondents to get 100 percent on the quizzes then will go into a drawing for a beef check blanket (one beef quiz winner and one dairy winner) at the end of each three-week period. The goal is to provide low-cost incentives to help producers educate themselves about their checkoff investments and the results of them – and to wear their checkoff logos with pride!
Funded by the Beef Checkoff.
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