Setting the Record Straight
“Food, Inc.,” a documentary that claims to “expose” modern production agriculture, opened in several cities this past week with scheduled screenings throughout the summer in cities nationwide. In preparation for response to the film, the checkoff’s issues and reputation management team held a Webinar to share response tools and, when early media reviews encouraged consumers to see the film, the checkoff worked with an online network of spokespeople to respond to various claims. For messages about beef production, visit Myths vs. Facts.
Funded by the Beef Checkoff.
SOCIAL MEDIA