Beef Checkoff And Cryovac Package Up Success
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Suggested Lead: Walker Stockley, marketing director for Fresh Red Meat with Cryovac Food Packaging Division of Sealed Air, says Cryovac became entrenched in the beef market early on with the advent of boxed beef and that’s still their “bread and butter”. Stockley explains one of many ways Cryovac continues to work with the beef checkoff in terms of innovation, automation, productivity enhancements, packaging styles and much more…tape
Beef is a more complex product for cutting and merchandising, because of the nature that the animal is so large, so you have to be more creative by looking at the roast, ground beef and grilling categories. The meat case has changed as have products available to consumers. Stockley says the checkoff’s Beef Innovations Group has been instrumental in that change…and, sometimes it takes packaging to bring those ideas to fruition. Therefore, Cryovac has some new ideas coming out for beef that consumers will love…tape
Beef checkoff dollars are invested to help the Beef Innovations Group work with companies such as Cryovac in bringing quality beef products to the market for consumers. Stockley explains the role cattle producers play in this process of beef making it from pasture to the meat case…tape.
To get more information about new beef cuts and beef products, visit www dot beef innovations group dot com (www.beefinnovationsgroup.com). For more information about checkoff-funded programs, visit www dot my beef checkoff dot com (www.MyBeefCheckoff.com).
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
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