Nebraska Producer Highlights Beef Cook-Off

Contact: , 402-856-2097;

Date: Wednesday, April 15, 2009

Suggested Lead: Ginny Lee, rancher and beef producer from Valentine, Neb., has been involved with the industry for more than 40 years. She served as co-host of the Nebraska Beef Cook-Off in 1999 and as National Beef Cook-Off committee chair in 2005. Lee stresses the importance of the National Beef Cook-Off, which takes place this year in September in Sonoma, Calif…tape

Cut #1                :16                   O.C...”to the consumers.”
 

As a producer, Lee says she and her husband gladly pay the checkoff to continue programs such as the Beef Cook-Off which reach consumers with the healthy beef message, and recipes!…tape

 
Cut #2               :13                    O.C...”program among many.”
 

The cut-off for entries to the 2009 Cook-Off has passed and the committee is weeding through recipes. But, the Cook-Off has changed over the years to keep up with the times. Lee explains how this year’s Cook-Off is different than in years past…tape

 
Cut #3               :25                    O.C...”that we’re promoting.”
 
Lee was recently named the 2008 Outstanding CattleWoman of the Year by the American National CattleWomen, an honor of which she speaks very highly and humbly…tape.
 
Cut #4               :20                    O.C...”cattle women of the year.”
 
For more information, visit www dot A N C W dot org (www.ancw.org) or www dot beef cookoff dot org (www.beefcookoff.org). For more information about checkoff-funded programs, visit www dot my beef checkoff dot com (www.MyBeefCheckoff.com).


# # #


The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
# # #


® Copyright 2012 Cattlemen's Beef Board. Beeg Checkoff LogoFunded by the Beef Checkoff.