What You Need to Know About the Beef Checkoff Program
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Suggested Lead: Larry Schnell is involved with the Stockman’s Livestock Exchange auction market in Dickinson, North Dakota, where they sell 130-150,000 head of cattle per year, so he’s familiar with the beef checkoff. Though the checkoff is engrained in his everyday activity, Schnell says consumers go to a different set of people for their information about beef…tape
In today’s fast pace of information overload, consumers take in numerous messages about beef, whether factual or not. Schnell says the beef checkoff is one tool producers have to cut through the clutter with positive, factual messages about beef. It’s the behind the scenes programs such as issues management that really are making a difference along the crowded consumer information highway…tape
So what does Schnell share with producers as he sees them at his auction market? Be involved. Know where your checkoff dollars are being invested and actively seek that information…tape.
For more information about checkoff-funded programs, visit www dot my beef checkoff dot com (www.MyBeefCheckoff.com).
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
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