Take a DCHA Virtual Tour
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A checkoff-funded virtual tour titled “Dairy beef from start to finish” was recently presented at the Dairy Calf & Heifer (DCHA) annual meeting in Tucson, Ariz. The video features Bart Hanson, DCHA president, on his custom calf and heifer raising operation, Amber Hills Ranch. The tour discusses their operation, the importance of Beef Quality Assurance (BQA), record keeping, transportation quality assurance and proper animal handling techniques. The piece was created in response to, in past years, activists attending farm tours, acquiring video, then inaccurately splicing it to create negative messages about America’s dairy producers. This year, the checkoff and DCHA were able to tell their own story and take DCHA annual meeting attendees to Bart’s farm, virtually.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
SOCIAL MEDIA