A Look at Beef Demand
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Suggested Lead: We’ve heard a lot lately about beef demand and the economy. Dr. Jim Mintert (pron. men-tert), professor in the Department of Agricultural Economics at Kansas State University, along with Dr. Ted Schroeder, recently conducted a beef checkoff-funded study entitled “U.S. Beef Demand Drivers and Enhancement Opportunities: A Research Study” in an effort to explain how beef demand is influenced and what the beef checkoff can do to help increase the demand for beef in the U.S. He explains some of the factors affecting beef demand…
How can beef demand be influenced in a down economy? Mintert reports on what areas checkoff dollars would be best-invested…
Producers all across the country are doing more with less, just as consumers are. For the first time, Mintert publicly announced that the outlook isn’t all that bright until 2010 or possibly 2011, but if producers can stick with it for a couple of years, they might come out a little bruised but still forging ahead; all the while, knowing they can trust that their beef checkoff is being invested in those non-traditional programs to help build beef demand…
For more information about checkoff-funded programs, visit www dot my beef checkoff dot com (www.MyBeefCheckoff.com).
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
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