Beef Checkoff Aims to Build Beef Demand
Contact: , 402-856-2097;
A weaker U.S. economy has translated into slowed consumer purchases of all products – including beef. But, the Beef Checkoff program has not slowed its efforts to keep beef top of mind with consumers.
Though he loves being out with the cattle, Dave was away a lot in 2008, serving as chairman of the Cattlemen's Beef Board. He volunteered his time, along with 103 other Beef Board members, to oversee national Beef Checkoff Programs with one clear goal.
With checkoff-funded programs aiming to drive consumer demand both overseas and in the U.S., Dave says he's optimistic about the industry that's been part of his family for four generations.
For a broadcast version of this VNR, please contact Melissa Slagle at mslagle@beefboard.org or 303-867-6306.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
SOCIAL MEDIA