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Quality Focus Can Help Dairies Face Hard Times

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Contact: , 402-856-2097;

Date: Friday, February 20, 2009

At the recent Cattle Industry Annual Convention, the Cattlemen’s Beef Board sponsored a dairy producer luncheon and forum featuring an expert panel consisting of CattleFax representative Kevin Good, DVM and owner of DairyWorks Consulting Tom Fuhrmann, and dairy producer/recent BQA award winner Jim Docheff from Longmont, Colo. The group discussed the economics of the current dairy beef industry, animal welfare and what dairy producers can do to add value to their market cows.

Suggested Lead: Jim Docheff, dairy producer from Longmont, Colo., and recent Beef Quality Assurance (BQA) award winner has quality engrained in his system with his first knowledge of how to run a quality dairy dating back to 1912 when his great grandfather first started milking cows. He understands implementing proper management techniques on his dairy and strives to deliver a safe, wholesome product to consumers. What’s his trick?…tape

Cut #1                :22                   O.C...”it every day.”
 
Kevin Good, senior market analyst with CattleFax, says that approximately 20 percent of our nation’s beef supply comes from dairy breeds. Economically, dairy producers and beef producers alike are struggling, trying to do more with less and improve the profitability of their operation. So what does he see for the future?…tape
 
Cut #2               :27                    O.C...”their bottom line.”
 
Tom Fuhrmann, BQA Advisory Committee member and owner of DairyWorks Consulting in Phoenix, Ariz., says dairies are always in the public eye. Quality is integral to consumer confidence and dairymen not only produce a quality milk product every day, but ultimately, a quality beef product as well…tape.
 
Cut #3               1:01                    O.C...”better job at.”
 
For more information about checkoff-funded programs, visit www dot my beef checkoff dot com (www.MyBeefCheckoff.com). To hear more from the three dairy representatives, visit www dot beef board meeting dot com (www.beefboardmeeting.com).


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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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