Cutting Workshops in Taiwan
Cutting workshops in international markets, funded in part by the beef checkoff, improve retail staff knowledge and skills, provide an excellent opportunity to deliver information on the quality and consistency of U.S. beef and offer constructive advice on presentation and merchandising. The staff then conveys that information to consumers, addresses questions about product quality or safety and generates higher sales of U.S. beef.
These efforts have an added significance in Taiwan, where expanded access for U.S. beef has become a volatile and controversial issue. With support from the Beef Checkoff Program, U.S. Meat Export Federation recently partnered with the A-Mart hypermarket chain in a series of 14 cutting workshops at outlets throughout Taiwan.