Creating Crave Re-Release
Creating Crave is a professional’s guide to understanding flavor. It takes an in-depth look at the foods that pair well with beef and those that do not. It takes the reader through the beef industry from pasture to plate.
Creating Crave was first published in 2002 and is now in its third printing. Each time the publication has been reprinted, new data is added to keep the information contained in it current and relevant. In the latest edition, the beef checkoff-funded Chemistry of Flavor study was added to it as well as a total revamp of how the data was formatted and presented.
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