The “November Traditions Promotion” is under way, featuring a beef checkoff partnership with New York Brand® Frozen Garlic Bread Products, the Idaho Potato Commission, Mrs. Dash® Seasonings and Sutter Home® Wine aimed at increasing beef demand at retail. The promotion includes a Free Standing Insert (FSI) with coupons to save $1 on beef with the purchase of Mrs. Dash. Distributed on Nov. 8, the FSI reached 45 million households nationally. In some states, the promotion also includes bottle neck hangers for Sutter Home Wine with coupons for $1 off beef with the purchase of New York Brand Texas Toast. All coupon-redemption costs are paid by retail partneres, not the checkoff. For more, visit November Traditions Promotion.