Building Demand For U.S. Beef
Seventy U.S. trade organizations received more than $234 million in Fiscal Year 2009 to help promote American food and agricultural products overseas, Agriculture Secretary Tom Vilsack told the annual convention of the National Association of Farm Broadcasting in Kansas City last week. "Agricultural trade is absolutely crucial to the U.S. economy, and by providing this funding to U.S. organizations during these difficult economic times will help open new global markets for American food products," he said.
The funding was allocated under the Market Access Program (MAP) and the Foreign Market Development (FMD) Cooperator Program, both administered by USDA's Foreign Agricultural Service. MAP funds provided to the U.S. Meat Export Federation are used in conjunction with beef checkoff funding to increase global demand for U.S. beef.