Japanese More Confident In U.S. Beef
Japanese consumers feel safer eating U.S. beef today compared to recent years, according to the latest surveys conducted through the U.S. Meat Export Federation, a contractor of the Beef Checkoff Program.
The number of Japanese consumers who feel "extremely safe" or "somewhat safe" when consuming U.S. beef has more than doubled, from 12.1 percent in 2006 to 30.1 percent in August 2009, according to the survey. Likewise, the number of consumers who feel "not very safe" or "not safe at all" when it comes to eating U.S. beef declined from 62.5 percent to 30.8 percent.
Survey participants cited several outside sources that contribute to their confidence in U.S. beef: They include approval of the safety of U.S. beef by the government of Japan (41 percent); U.S. government safety guarantees (23.4 percent); safety approvals offered by specialists and celebrities (22.1 percent); safety explanations offered by U.S. producers (20.5 percent); and serving of U.S. beef in well-known restaurants and hotels (14.4 percent).