As various groups continue to deliver misinformation about food production, the checkoff is challenging beef producers, dairy farmers and importers to participate in a "food fight" - a five day fight for the future of our industry.
Starting Nov. 16, your checkoff-funded issues and reputation management team is working to organize a one-week "food fight" to activate beef producers, dairy farmers and importers to speak up and help Americans realize what they have to be thankful for as they prepare for the Thanksgiving holidays. You can get your voice heard in the debate and put a face on your industry.
Get involved by sending a viral e-mail (ask your friends to pass it along and participate, too!) and letters to the editor, posting on Facebook and Twitter, placing ads in local newspapers or online, and sharing ideas and messages about your industry with local consumers. For more information and materials, go to Food Fight.