American Beef Club Expands
Fourteen restaurants in the Philippines have joined the American Beef Club, a concept pioneered through the beef checkoff and USDA’s Market Access Program. Participants in the club agree to serve and identify at least one high-quality U.S. beef item on their menus at all times. “There is a vibrant foodservice sector in the Philippines, and the United States faces challenges in this very competitive market as we try to secure greater market share among restaurant owners and diners,” said Sabrina Yin, ASEAN director for the U.S. Meat Export Federation, a checkoff contractor. “We believe that the assurance of impeccable quality beef from America that the American Beef Club guarantees will be a draw for consumers, and membership in the club provides an incentive for restaurants to continually feature U.S. beef.” For more, go to U.S. Beef in the Philippines.