Beef Checkoff Reaches Nutrition Influencer Audience
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Suggested Lead: The 2009 American Dietetic Association annual Food and Nutrition Conference & Expo was recently held in Denver, Colo., and attracted over 7,000 Registered Dietitians and other nutrition professionals from all around the world. Shalene McNeill, Ph.D., RD, executive director of nutrition research for the National Cattlemen’s Beef Association, contractor to the Beef Checkoff Program, says the beef checkoff maintained their sponsorship presence at the gala dinner with a nutrient-rich, lean beef meal, and hosted a booth at the expo which was a great way to interact with this influential group…tape
Cut #1 :28 O.C...”experts in attendance”
McNeill says registered dieticians look to the beef checkoff as an information source for science-based nutrition information, but they still have questions about beef and how to incorporate beef recipes into their dietary recommendations for patients, which makes this event an important peer-to-peer information-sharing opportunity…tape
Cut #2 :26 O.C...”beef in the diet”
The checkoff invited beef producers to play at role at the booth to answer questions about how they’re raising cattle and taking care of cattle to make sure they’re producing the highest quality beef for consumers. McNeill highlights some of the “hot topics” that were on the minds of dieticians during the conference…tape.
Cut #3 :30 O.C...”clients comes from”
This key group of influencers includes dieticians, scientists, nutrition experts, sports medicine and wellness clinic experts, private practice dieticians and those involved with the media (e.g. nutrition bloggers). State beef councils also extend recipes, scientific papers and much more throughout the year via nutrition influencer webinars, e-newsletters and by working with their state dietetic association.
For more information about beef nutrition initiatives, visit www.beefnutrition.com. For more information about the beef checkoff, visit www.MyBeefCheckoff.com.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
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