MBAs Evoke Change
Troy Hadrick, a graduate of the checkoff’s Masters of Beef Advocacy (MBA) program, recently rallied fellow graduates to convince the American Museum of Natural History (AMNH) to make changes to a traveling exhibit about water use. The exhibit, which is traveling the country for three years, includes a panel entitled “Beef: The Thirstiest Crop” and contains inaccurate and inflammatory statements about beef production. After seeing the exhibit on a trip to the Field Museum in Chicago, Troy posted an alert to the MBA Alumni Association Web site, and other grads joined him in contacting AMNH via e-mail, Facebook and Twitter. After continued efforts by the grads, AMNH finally agreed to change the exhibit before it moves to its next stop! For more information about the MBA program or to sign up, send an e-mail to mba@beef.org.
Funded by the Beef Checkoff.
SOCIAL MEDIA