Beef Checkoff-funded National Beef Cookoff Delivers Long-Term Value
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If you love great beef and fine wine, Northern California was the place to be recently when Sonoma played host to the 2009 National Beef Cook-Off, managed by the American National Cattlewomen and funded in part by the beef checkoff. The Cook-Off delivers instant excitement; but the real value for beef producers is long-term.
For a broadcast version of this VNR, please contact Melissa Slagle at email@example.com or 303-867-6306.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.