Beef Nutrition Webinar
The Beef Checkoff Program recently conducted a Webinar with five editors from the Southern Progress Corporation publishing house, including Cooking Light, Southern Living and Health. The checkoff presented the latest protein research and provided an overview of lean beef’s nutrition benefits. These efforts educate key nutrition and health media about beef nutrition messages, at the same time strengthening relationships with these influencers and opening the door for potential media coverage. Combined, these publications have the potential for more than 17 million media impressions.