Telling The Cattleman's Story
A new checkoff-funded brochure – “Explore Beef” – updates the “Beef from Pasture to Plate” brochure originally created in 2004 to help share accurate beef industry and production messages with consumers. The new version incorporates research findings that consumers want to see the people behind the product, want to know the values of the people raising their food, and want holistic messages addressing environment, animal welfare and nutrition seamlessly. National program managers and state beef councils are distributing the new brochure through events, displays and mailings.
Funded by the Beef Checkoff.
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