Why Veal?

In an effort to gather information about veal consumers, the checkoff’s market-research team added questions about veal attitudes to the most recent wave of the Consumer Beef Index.  Results – which indicate that consumers are attracted to the ‘craveability’ and tenderness that veal provides – will help guide veal strategic planning by focusing in on what qualities are most likely to increase veal demand. For more about the study, visit Veal Study. For more about the checkoff's veal program, go to Veal Made Easy.



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