Leaders At NAFB
CBB Chairman Lucinda Williams and Federation of State Beef Councils Director David Dick of Missouri will be available in the beef checkoff booth in “Trade Talk” at the annual convention of the National Association of Farm Broadcasting (NAFB) Nov. 11-13. During an eight-hour “Trade Talk” event on Nov. 12, Williams and Dick are likely to complete a combined total of about 50 interviews with ag broadcasters from throughout the country. Those interviews earn checkoff coverage on the airwaves for months to come. As part of the event, the checkoff sponsors a luncheon for broadcasters to showcase lean-beef recipes from the checkoff-funded Healthy Beef Cookbook. On the menu this year – Italian Pot Roast with Sweet Peppers, Olives and Capers. For a detailed agenda, visit NAFB.