New And Improved
The checkoff’s Retail Web Site underwent a makeover this summer, making key tools on the site more accessible and user-friendly. The newly relaunched site makes it easy for retailers to find beef information, via site upgrades including a new navigation bar and streamlined format. The goal of the site is to help beef retailers market and sell more beef more effectively by employing resources such as merchandising tools, beef recipes and photography, beef cut charts and other handouts, display materials, sales data and retailer spotlights that feature retailers who have increased beef demand in their stores by tying into checkoff-funded promotions and programs. Check it out at www.beefretail.org.