Beef Safety Over Breakfast
The checkoff’s beef safety research team recently hosted a media meet-and-greet in Washington, DC, where Dr. Mandy Carr briefed reporters from the Associated Press, Dow Jones and Agri-Pulse about the latest research programs and the significance of new pre-harvest interventions in the total systems approach to beef safety. This interactive discussion strongly positioned beef safety experts as leading, trusted sources for food safety news. In a resulting article, Agri-Pulse applauded the industry’s science-based approach and long-standing commitment to beef safety.
Funded by the Beef Checkoff.
SOCIAL MEDIA