Bringing New Beef Products to Market
Several of the beef checkoff’s new product concepts recently were introduced into the marketplace:
- Schwan’s launched the marinade-on-demand concept (which keeps the beef and marinade separate until the consumer is ready to marinate their steak) in a Chimichurri Beef flavor profile. In as little as 30 minutes, the steak is ready for the grill. Since introduction in late spring of 2009, more than 140,000 packages have been sold. Schwan’s is also receiving very positive feedback on another new product introduction developed by the beef checkoff, the Wine & Garlic Flat Iron Steak.
- Amy Foods, Inc., has put the checkoff’s cheese steak egg roll concept (Amy Foods' first beef product), into full production. The Philly Cheese Steak Roll recently received authorization at HEB in Texas and is also sold at the Grand Hotel on Mackinac Island. Amy Foods is also developing additional flavors to expand their beef presence. For more about checkoff product innovations, visit BIG.
Funded by the Beef Checkoff.
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