American Beef Club Expands
Thanks to funding from the beef checkoff and USDA Market Access Program funding, the American Beef Club has been expanded to the Philippines with a new 14-restaurant chapter of the club opening there earlier this month. Participants in the American Beef Club – typically restaurants and hotels – must continuously serve and identify at least one high quality U.S. beef item on their menu. Beef graded USDA “prime” or “choice” automatically meets this definition.
The participating restaurants each received plaques identifying them as members of the American Beef Club, and the membership list was published in Dine Asia, one of the most widely distributed food & beverage magazine in the country with circulation of 40,000. For more about U.S. beef exports and current international programs funded through the checkoff, please visit Beef Exports August 2009 or www.usmef.org.
Funded by the Beef Checkoff.
SOCIAL MEDIA