Checkoff Educates Health Professionals About Role of Protein in Diets
Contact: , 402-856-2097;
Contact: Melissa Slagle, 303-867-6306; mslagle@beefboard.org
Suggested Lead: Becky Walth, beef producer from Glenham, S.D. and chair of the Human Nutrition Research Committee, says there are common misconceptions about protein intake but new research has been conducted and dietary recommendations are changing. Therefore, the beef checkoff is trying to educate health professionals, mainly registered dietitians, about these new findings. Though nearly double the current recommended intake, is still within leading health recommendations…tape
The beef industry also works with a group of protein researchers as part of their long-standing commitment to scientific research and education efforts to help people understand the powerful benefits of protein. Walth says several of these experts recently participated in a protein summit in Seattle and will be on hand throughout the year for future protein research…tape
Walth says that protein plays an increasingly important role in optimizing health…tape.
For more information about the checkoff-funded comprehensive protein supplement titled “Exploring the Impact of High-Quality Protein on Optimal Health”, published in the May 2008 edition of the American Journal of Clinical Nutrition, visit www dot my beef checkoff dot com (www.MyBeefCheckoff.com) or www dot beef nutrition dot org (www.beefnutrition.org).
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
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