Your Behind-the-Scenes Checkoff Investment
Date: Wednesday, August 27, 2008Suggested Lead: David Dick, chair of the Public Opinion and Issues Management Group for the beef checkoff and a beef producer from Sedalia, Mo., says that although issues management is a “behind-the-scenes” program area, it plays a critical role in the overall success of a producer’s operation. Dick uses the BSE case in December 2003 as a prime example of how checkoff dollars were invested to prepare for the crisis, be proactive in the industry’s response and put in place procedures and policies for the future in order to sustain the longevity of the industry. Dick says that’s just one example, but points out the importance of the program area…tape.
Dick explains that checkoff-funded programs such as issues management, help build beef demand and consumer confidence...tape.
Dick explains that not only are the effects of issues management seen on a national level, but they drill down and help the bottom line on his own farm. He personally sees the results of issues management in action...tape.
For more information about checkoff-funded programs, visit www dot my beef checkoff dot com (www.MyBeefCheckoff.com).
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.