The Old Adage – Together Everyone Achieves More
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Suggested Lead: Les Hardesty, dairy producer from Greeley, Colo., chairman of the National Dairy Board and member of the U.S. Meat Export Federation (USMEF), which is funded in part by the beef checkoff, recently referenced the need for the beef and dairy checkoffs to come together with one common goal, one common vision – to sustain agriculture well into the future…tape.
As the industries combine efforts to work toward a Nutrient Rich Foods Coalition plan and national quality assurance programs, Hardesty explains that in the end, it’s the consumer who has the final say...tape.
As a dairy producer and contributor to the beef checkoff, Hardesty has recognized the value of the beef checkoff in his own operation...tape.
For more information about checkoff-funded programs and to sign up for a dairy-specific beef checkoff e-newsletter, visit www dot my beef checkoff dot com (www.MyBeefCheckoff.com).
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
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