Checkoff Retail Programs Aid Consumer Beef Decisions
Date: Thursday, August 14, 2008Suggested Lead: We recently caught up with Don Stewart, Cattlemen’s Beef Board (CBB) member and importer from Highland Park, Ill., and chair of the checkoff’s joint retail committee, who explains some of the exciting new initiatives taking shape across the country at our retail grocery stores. For instance, the summer grilling program. Stewart says we all know burgers are popular year-round, but through the summer grilling program, we encourage consumers to give in to their passion for a great-tasting beef experience by purchasing other popular grilling items like steaks…tape.
Consumers are faced with many protein options in the store. Stewart explains what the retail program does to help consumers make purchasing decisions a little easier...tape.
With 44.3 million people, the Hispanic population is the largest minority group in the U.S. and is growing faster than any other ethnic group. Stewart explains how the checkoff is addressing this growing Hispanic customer base...tape.
For more information about checkoff-funded programs, visit www dot my beef checkoff dot com (www.MyBeefCheckoff.com) or www dot beef retail dot org (www.beefretail.org).
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.