Beef Checkoff Launches New Web Site
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CONTACT: Melissa Slagle 303-867-6306 mslagle@beefboard.org
MyBeefCheckoff.com is one-stop shop for producers learning about their checkoff investment.
CENTENNIAL, Colo. — It has a new look, a new feel and it’s coming straight to your home. It’s www.MyBeefCheckoff.com, the new Cattlemen’s Beef Board (CBB) Web site, designed to be the one place to go to find out how national beef checkoff dollars are invested and the results of those investments.
“The site is interactive, well organized and very user-friendly,” says CBB member Richard Nielson, cow-calf producer from Ephraim, Utah, and chair of the producer communications committee. “Most important is that the design is very versatile allowing us to deliver a number of different services to different users. For example, with the launch of the new site, we’re also offering ‘sign-and-go’ newsletters in beef and dairy editions to help producers stay up to date on their checkoff.”
On July 15, the new site hit the Web with a splash, giving beef and dairy producers across the country new access to information about their checkoff investment. Some highlights of the new site include:
- Easy access to CBB members and staff
- Expanded state beef council information and access
- Monthly e-newsletter sign-up
- Producer profiles from across the country
- Links to all checkoff-funded consumer and industry sites
- Robust newsroom
“It is our hope that the site brings producers together, whether they are a dairy producer in New York or a beef producer in Washington, with the knowledge they need to educate their neighbor about the checkoff over a cup of coffee,” says Nielson. “That’s the unique thing about the new site – it reinforces the idea that producers can’t be everywhere, but their checkoff can.”
For more information about the beef checkoff, visit www.MyBeefCheckoff.com.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.