What’s Spinach Got to do With Beef?
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Suggested Lead: As the start to a series of beef checkoff-funded foot-and-mouth (FMD) crisis preparedness training seminars, leaders in the beef industry recently heard from Amy Philpott (pron. fill-pot), vice president of marketing and industry relations for the Washington, D.C.-based United Fresh Produce Association. She provided a case study in crisis planning and response from her experience managing the fall 2006 E. coli in spinach outbreak…tape
Part of the checkoff-funded crisis management team efforts include learning from other industries about the importance of being prepared at the local, state and federal level; constantly assessing the industry’s level of preparedness; understanding roles and responsibilities in a crisis; and planning beyond the first 48 hours of a crisis. Philpott passed along important reminders from her own personal experience…tape
These seminars are designed to give an industry perspective on crisis management in order to help the beef industry develop a plan for responding to an FMD outbreak and refine the crisis plan and response skills. Philpott shares some things that happen after the first 24 hours and how to be more prepared…tape.
The bottom line is that the response required to eradicate, contain and recover from a crisis such as FMD demands the resources and attention of everyone across the beef and cattle industry. And to survive a crisis of this magnitude, everyone must be prepared and ready. For more information about checkoff-funded programs, visit www dot beef board dot org (www.beefboard.org).
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
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