
Beef Checkoff Delivers More New Cutting Techniques
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New products have been one of the key factors in the increase in beef demand over the past decade. Now, several new beef cuts are on their way to grocery stores and restaurants to give consumers even more beef options. Coming soon to a meat case near you: more beef choices.
New Beef Cuts VNR
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

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