Setting the Record Straight
The latest additions to the checkoff’s FactsAboutBeef.com site include: Safety First: The Role of GMOs in Cattle Feed, which highlights studies of Genetically Modified Organisms (GMOs) and the fact there is no nutritional difference between GMO and non-GMO crops; and Raising Beef Isn’t Sustainable? It’s More Sustainable Than You Think, which addresses concerns about sustainability of beef production and highlights findings of the recently completed beef industry lifecycle assessment. Visit FactsAboutBeef.com, then help share the truth about beef production!
Leveraging Social Media For BQA Outreach
Social media is one of the fastest growing forms of communication ever developed. Accordingly, the checkoff’s Beef Quality assurance (BQA) program is increasingly active on social media sites such as Facebook, Twitter and YouTube to expand message outreach. Since 2011, BQA videos have drawn 172,485 YouTube views. The most-viewed of the 180 videos on the BQA channel are as follows: “Facilities Design,” “Unloading,” “Processing – The Bud Box,” “Loading Dairy Cattle,” “Loading”, and “Master Cattle Transporter.” Meanwhile, the BQA Facebook page has 2,301 followers, and Twitter has 2,019. If you haven't taken the opportunity to visit our social media pages, come see your checkoff dollars at work!
For additional information, check out these sites:
The beef production story is told through FactsAboutBeef.com, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.
Foodservice professionals, including those in school foodservice, can go to www.beeffoodservice.org for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Beef retailers can turn to www.beefretail.org for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.
To address the nutrition and health challenges facing today’s youth, www.school-wellness.org provides a resource for a variety of tools to help teachers, school-wellness leaders, health professionals and families.
Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.
Industry Information - Archive
- Engaging Consumers In Conversations About Beef (September)
- Focusing on Beef Quality Assurance (August)
- Showcasing Beef Sustainability (June)
- Honoring Beef Quality (June)
- Winning Communications (May)
- Educating School Nutrition Professionals (April)
- Busting Beef Myths (March)
- Accepting BQA Award Applications (March)
- Sharing Beef's Sustainability Story (March)
- Addressing Beef Quality Issues (March)
According to the Beef Act, industry information means information and programs that lead to development of new markets, marketing strategies, increased efficiency, and activities to enhance the image of the cattle industry. Checkoff programs focusing on industry information include beef, veal and dairy quality assurance; issues management; and the National Beef Ambassador program.