Industry Information

Upgrading Veal Quality Assurance

The recently updated Veal Quality Assurance (VQA) manual, presentation, certification exam and supporting materials have been reviewed and approved by the Beef Board and USDA. Informational webinars are planned for Nov. 11 and Nov. 20 to review the revised program with industry professionals, including veal-company representatives, veterinarians, and feed companies that directly serve veal producers. VQA provides the education and resources necessary to ensure that those who care for veal calves meet their ethical obligation to the animals’ health and well-being through responsible, science-based best practices and standards.

Connecting Influencers with Beef Production

This fall, the checkoff is showing influencers how beef is raised by providing hands-on production immersion experiences, toward strengthening the image of beef and the beef industry. Participants have included health professionals, registered dieticians and foodservice professionals – all of whom provide recommendations about what people should eat, make important decisions about sourcing beef for restaurants worldwide, and have direct interaction with consumers. By demonstrating the complexity of the beef lifecycle to them firsthand and answering questions they have about beef, participants walk away feeling more positive about beef.


For additional information, check out these sites:

The beef production story is told through, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.

Foodservice professionals, including those in school foodservice, can go to for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.

Professionals in foodservice, retail and manufacturing industries can go to to find beef product ideas and tools to make new products successful in the market.

Beef retailers can turn to for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.

Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to, an informational site housing current information regarding for consumers, producers and beef industry representatives.

To address the nutrition and health challenges facing today’s youth, provides a resource for a variety of tools to help teachers, school-wellness leaders, health professionals and families.

Addressing beef nutrition with a focus on the classroom, offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.

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