Responding to Food-Safety Claims
In response to the recent release of a report from Clear Labs, a small testing facility that specializes in whole genome sequencing, the checkoff immediately convened to review “The Hamburger Report.” The report was about the company’s testing of a variety of ground meat products, including beef. According to the report, about 13 percent of the samples were "problematic," either testing positive for DNA from sources other than the ground product itself (for example, human DNA, rat DNA, or a different type of meat DNA) or representing a nutritional variance from that listed on the label. The issues-management team concluded that the report did little to help consumers in making beef purchases, or the beef industry in improving beef-safety protocols. Read the checkoff’s media statement addressing the report and its Ten Tips for Safely Handling and Preparing Ground Beef.
Identifying Consumer Demands
The U.S. Farmers & Ranchers Alliance, funded in part by the beef checkoff, hosted its second annual Research Workshop and first-ever Sustainability Summit at the Chicago Cultural Center last week. The Sustainability Summit – held in conjunction with Field to Market: The Alliance for Sustainable Agriculture – convened farmers, ranchers and representatives from major food and agricultural brands and commodity groups to discuss consumer demand for sustainably grown and raised foods.
For additional information, check out these sites:
The beef production story is told through FactsAboutBeef.com, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.
Foodservice professionals, including those in school foodservice, can go to www.beeffoodservice.org for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Beef retailers can turn to www.beefretail.org for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.
To address the nutrition and health challenges facing today’s youth, www.school-wellness.org provides a resource for a variety of tools to help teachers, school-wellness leaders, health professionals and families.
Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.
Industry Information - Archive
- Learning From Young Farmers and Ranchers (March)
- Dairy Operators Have New Source For BQA (March)
- Communicating Beef’s Role in a Healthy Diet (January)
- Expanding Team of Beef Advocates (November)
- Giving a Voice to Future Leaders (November)
- Flexing Their MBA Muscles (September)
- Providing Perspective on Beef Safety (September)
- Sharing the Beef Lifecycle Experience (September)
- Getting Results from Safety Interventions (September)