Industry Information

Encouraging Veal Quality Assurance

Getting veal farms Veal Quality Assurance (VQA)-certified is important to sharing veal’s positive story, so a new VQA manual is in the final stages of review before online posting at Veal producers are encouraged to make it a priority to get certified or renew their VQA certification. For more information, contact the checkoff’s VQA representatives via email at

Training Future Dietitians

During the last month, the checkoff’s beef advocacy training program provided media training for a total of more than 50 dietetic internship programs at Montana State University, University of Kansas Medical Center and Kansas States University. Because dietitians often are called on for media interviews about diet and health issues, the trainings helped them develop an important skill for their careers, at the same time educating them on beef nutrition and production. Partnering with the Montana and Kansas beef councils, national checkoff staff provided the media training expertise, and Registered Dietitians for the state beef councils shared the latest beef-nutrition facts. Media interviews focused on the Beef in an Optimal Lean Diet (BOLD). In addition, the Montana training included a visit to a local ranch, and the Kansas training included discussion with a local beef producer.


For additional information, check out these sites:

The beef production story is told through, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.

Foodservice professionals, including those in school foodservice, can go to for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.

Professionals in foodservice, retail and manufacturing industries can go to to find beef product ideas and tools to make new products successful in the market.

Beef retailers can turn to for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.

Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to, an informational site housing current information regarding for consumers, producers and beef industry representatives.

To address the nutrition and health challenges facing today’s youth, provides a resource for a variety of tools to help teachers, school-wellness leaders, health professionals and families.

Addressing beef nutrition with a focus on the classroom, offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.

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