Industry Information

Enrolling for MBA 2.0

The checkoff has launched Masters of Beef Advocacy (MBA) 2.0, a series of five new lessons packed full of facts and figures and suggestions for talking with consumers about beef and beef production. The new and updated lessons follow the beef lifecycle, from pasture to plate, and focus on sustainability, animal care, safety and nutrition at each phase. MBA 2.0 is an exciting new step toward expanding the advocacy horizons of all those involved in the beef community and should inspire all beef community members to step out of their comfort zone and engage in real conversations with consumers. Get registered today at MBA 2.0!

Introducing Updated Veal Website

Veal farmers, packers, processors and veterinarians looking for the most recent Veal Quality Assurance (VQA) standards, as well as consumers looking for information about veal production, now have an updated checkoff website showcasing how veal calves are humanely raised by dedicated farmers. The website, at, includes information about recent significant changes on veal farms – most noticeably the industry move to group housing. The revised site also houses VQA resource materials for easy access and download by producers, veterinarians, packers, nutritionists and others.


For additional information, check out these sites:

The beef production story is told through, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.

Foodservice professionals, including those in school foodservice, can go to for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.

Professionals in foodservice, retail and manufacturing industries can go to to find beef product ideas and tools to make new products successful in the market.

Beef retailers can turn to for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.

Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to, an informational site housing current information regarding for consumers, producers and beef industry representatives.

To address the nutrition and health challenges facing today’s youth, provides a resource for a variety of tools to help teachers, school-wellness leaders, health professionals and families.

Addressing beef nutrition with a focus on the classroom, offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.

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