Industry Information

Vote Now for Your Face of Farming!

The U.S. Farmers & Ranchers Alliance (USFRA), funded in part by the beef checkoff, has announced the finalists of its third class of Faces of Farming and Ranching, a nationwide campaign to help put real faces on agriculture to speak on behalf of the industry. Finalists are: Lauren Arbogast, Virginia; Emily Buck, Ohio; Katie Rock, Wisconsin; Lauren Schwab, Ohio; Jeremy Brown, Texas; Paul Lanoue, Minnesota; Geoff Ruth, Nebraska; and Joy Widerman, Pennsylvania. From Oct. 10-16, visit USFRA’s Facebook Page to learn more about each of the finalists and view short videos highlighting their operations. From there, the public can vote for the farmers and ranchers whom they believe best represent today’s agriculture, with final winners being announced in November at the National Association of Farm Broadcasting (NAFB) Convention in Kansas City.

Reducing Food Waste

Since its Aug. 1 launch, the checkoff’s 30-Day Food Waste Challenge has registered nearly 300 participants, with more joining every day. In addition, the hashtag #WasteLess, which is the overarching key term for the challenge, has reached more than 2.3 million online users. The challenge, which will run indefinitely, incorporates many existing assets from “Beef. It’s What’s For Dinner.” as well as new infographics, inventory sheets and meal planning programs.

For additional information, check out these sites:

The beef production story is told through, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.

Foodservice professionals, including those in school foodservice, can go to for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.

Professionals in foodservice, retail and manufacturing industries can go to to find beef product ideas and tools to make new products successful in the market.

Beef retailers can turn to for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.

Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to, an informational site housing current information regarding for consumers, producers and beef industry representatives.

To address the nutrition and health challenges facing today’s youth and addressing beef nutrition with a focus on the classroom, provides a resource for a variety of tools to help teachers, school-wellness leaders, health professionals and families; it also serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.

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