Industry Information

2016 NBQA

In plant audit

The beef industry has spent the last quarter century significantly improving the quality of its product. However, there’s no denying that there is room for continuous improvement. While the data show that those in the industry have a valuable story to tell, it’s no help that many in the industry don’t fully know the best way to tell it.

The checkoff-funded 2016 National Beef Quality Audit observed a decrease in cattle with hide brands, presence of horns, and an increase in the frequency of Prime and Choice carcasses. However, further improvement is needed regarding liver condemnations and carcasses with bruising. An important strategy for improved industry health and success was evident in the research: Utilizing BQA and its principles to increase consumer confidence and enhance industry commitment would encourage greater beef demand and improve beef conformity. Carrying this BQA message from producer all the way to consumers would benefit every member of the beef community.

Read the full 2016 NBQA here

Lessons in Ranch Life

Tierra Kessler, a Masters of Beef Advocacy Top of the Class alumna, penned a blog post highlighting the many ways ranch life prepares kids for careers and life in general. The piece, “5 Values I Learned on the Ranch,” was promoted on Twitter and Taboola, a news discovery platform, in order to share a glimpse into life on a ranch where beef is raised. The promotional campaign yielded phenomenal results with more than 10 million impressions and more than 13,000 clicks to the blog post.

Beef Checkoff Additional Resources:

The beef production story is told through, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.

Foodservice professionals, including those in school foodservice, can go to for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.

Professionals in foodservice, retail and manufacturing industries can go to to find beef product ideas and tools to make new products successful in the market.

Beef retailers can turn to for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.

Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to, an informational site housing current information regarding for consumers, producers and beef industry representatives.

To address the nutrition and health challenges facing today’s youth and addressing beef nutrition with a focus on the classroom, provides a resource for a variety of tools to help teachers, school-wellness leaders, health professionals and families; it also serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.

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