Mastering Beef Advocacy
The checkoff’s Masters of Beef Advocacy (MBA) program – created to broaden the network of advocates engaging in discussions about beef with consumers – now boasts nearly 5,000 graduates and is approaching its 5-year anniversary! These advocates share beef stories through social media, grocery-store promotions and school presentations. Two new MBA initiatives include the “Top of the Class” program for MBA grads who want even more specialist training to serve as resources for national media outlets, journalists and consumers looking for more information about beef production. The second initiative is an expansion of the MBA program into FFA programs nationwide. In addition, the checkoff is sending MBA curriculum and instructions to high schools across the country to engage more you in beef advocacy.
Free BQA Certification Offer
For a second year, your checkoff-funded Beef Quality Assurance (BQA) program is giving you the chance to become certified for free thanks to a partnership with Boehringer Ingelheim Vetmedica, Inc. (BIVI) and the Beef Cattle Institute (BCI) housed at Kansas State University. The cost of BQA certification is normally $25 to $50; however, from Feb. 3, through April 15, 2014, Boehringer Ingelheim Vetmedica, Inc. (BIVI) will defray the cost of the certification or recertification, making it free. Visit www.bqa.org/team or http://www.BIVI-BQA.com to get started.
For additional information, check out these sites:
The beef production story is told through FactsAboutBeef.com, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.
Foodservice professionals, including those in school foodservice, can go to www.beeffoodservice.org for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Beef retailers can turn to www.beefretail.org for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.
To address the nutrition and health challenges facing today’s youth, www.school-wellness.org provides a resource for a variety of tools to help teachers, school-wellness leaders, health professionals and families.
Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.
Industry Information - Archive
- New Look For Facts About Beef (December)
- Setting the Record Straight (October)
- Leveraging Social Media For BQA Outreach (September)
- Engaging Consumers In Conversations About Beef (September)
- Focusing on Beef Quality Assurance (August)
- Showcasing Beef Sustainability (June)
- Honoring Beef Quality (June)
- Winning Communications (May)
- Educating School Nutrition Professionals (April)
- Busting Beef Myths (March)
- Accepting BQA Award Applications (March)
- Sharing Beef's Sustainability Story (March)
- Addressing Beef Quality Issues (March)
According to the Beef Act, industry information means information and programs that lead to development of new markets, marketing strategies, increased efficiency, and activities to enhance the image of the cattle industry. Checkoff programs focusing on industry information include beef, veal and dairy quality assurance; issues management; and the National Beef Ambassador program.