Industry Information

Communicating About Beef Sustainability

In partnership with the Texas Cattle Feeders Association, the beef checkoff developed video content focused on beef sustainability efforts at the feedyard. This content was then tested through market research. The research found that the video was meaningful to consumers concerned about sustainability. Additionally, concern amongst that same audience declined by 16 percent after watching the video. Because of these positive test results, the video was posted on and promoted via a paid amplification campaign. 

BQA Certification Always Free

The checkoff’s online Beef Quality Assurance (BQA) certification is now completely free. It’s an interactive online experience that beef and dairy producers can sign up for and complete at their convenience. BQA tells consumers about the commitment farmers and ranchers make to deliver a product that is backed by science-based standards. Certification also addresses many questions that consumers have about beef production. BQA assures consumers that cattle producers are committed to responsibly raising safe, wholesome, high quality beef. Producers watch training modules and answer questions to make sure they are up-to-speed on the latest management practices.

Beef Checkoff Additional Resources:

The beef production story is told through, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.

Foodservice professionals, including those in school foodservice, can go to for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.

Professionals in foodservice, retail and manufacturing industries can go to to find beef product ideas and tools to make new products successful in the market.

Beef retailers can turn to for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.

Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to, an informational site housing current information regarding for consumers, producers and beef industry representatives.

To address the nutrition and health challenges facing today’s youth and addressing beef nutrition with a focus on the classroom, provides a resource for a variety of tools to help teachers, school-wellness leaders, health professionals and families; it also serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.

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