Industry Information

Educating School Nutrition Professionals

School nutrition experts are responsible for serving healthy, nutritious food to kids at school but, like many people, have questions about modern food production. With that in mind, the beef checkoff hosted a continuing education webinar on April 23 that drew nearly 100 participants from the School Nutrition Services Dietetic Practice Group of the American Academy of Nutrition and Dietetics – the leading trade association for registered dietitians. A recording of the webinar will be available on the School Nutrition Services Dietetic Practice Group website in the next few weeks and will be hosted there for a year. A recap of the webinar also will be promoted in the group’s next e-newsletter, which reaches more than 1,200 professionals.

Busting Beef Myths

A new myth response on FactsAboutBeef.com provides consumers with information, data and resources about continuous improvements the beef industry has made in the safety arena. The myth addressed dives into the measures and monitoring processes involved in ensuring that consumers have healthy and safe beef choices available. Highlighted information includes details about government oversight and industry commitments in place to prevent foodborne illnesses.

For additional information, check out these sites:

The beef production story is told through www.explorebeef.org, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.

Foodservice professionals, including those in school foodservice, can go to www.beeffoodservice.org for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.

Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.

Beef retailers can turn to www.beefretail.org for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.

Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.

To address the nutrition and health challenges facing today’s youth, www.school-wellness.org provides a resource for a variety of tools to help teachers, school-wellness leaders, health professionals and families.

Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.