Industry Information
According to the Beef Act, industry information means information and programs that lead to development of new markets, marketing strategies, increased efficiency, and activities to enhance the image of the cattle industry. Checkoff programs focusing on industry information include beef, veal and dairy quality assurance; issues management; and the National Beef Ambassador program.
Top Quality
Two producers were honored with national Beef Quality Assurance (BQA) awards, sponsored by the Beef Checkoff Program to recognize beef and dairy producers who incorporate BQA principles in their day-to-day operations. Ann Burkholder, who manages a feeding operation in Cozad, Neb., was named the beef winner, while Jim Docheff of Longmont, Colo., was named the dairy BQA winner. To hear these outstanding producers talk about their BQA experience, go to BQA winners.
Bigger and Better
The checkoff-funded www.BSEInfo.org Web site now includes new and updated content, an easy-to-search Web structure, serves as a portal to other government, international and industry Web sites, and contains interactive maps showing the geographic distribution of BSE cases worldwide. In addition, the Scientific Resource housed on the Web site was updated with the help of nine leading transmissible spongiform encephalopathy experts who served as scientific reviewers.
For additional information, check out these sites:
Foodservice professionals, including those in school foodservice, can go to www.beeffoodservice.org for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Beef retailers can turn to www.beefretail.org for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
The beef production story is told through www.beeffrompasturetoplate.com, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.
Students competing in the National Beef Ambassador contest can click on www.nationalbeefambassador.org for rules and requirements of the contest, and for press releases and photos showcasing ambassador activities.
To address the nutrition and health challenges facing today’s youth, www.school-wellness.org provides a resource for a variety of tools to help teachers, school-wellness leaders, health professionals and families.
Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.
Funded by the Beef Checkoff.