Industry Information

Learning From Young Farmers and Ranchers

The U.S. Farmers and Ranchers Alliance, funded in part by the beef checkoff, has partnered with Discovery Education to bring science, technology and entrepreneurship education to high-school students by allowing them to experience agriculture through the eyes of six young farmers and ranchers. The materials, based on the Farmland film released in 2014, are collectively named "Discovering FARMLAND." They offer interactive resources that help students learn about food production's connection to science, economics, technology and sustainability. The lesson plans are standards-aligned and aim to stimulate thoughtful conversations between educators and students about key issues including: innovative use of technology on farms and how it has transformed the industry; challenges farmers face, such as weather and growing conditions; common stereotypes about farmers and ranchers; and market supply and demand.

Dairy Operators Have New Source For BQA

To strengthen the ongoing partnership between the dairy and beef segments of the cattle industry when it comes to animal-care issues, the National Milk Producers Federation (NMPF) and the national beef checkoff's Beef Quality Assurance program are partnering to offer more training opportunities for farmers and ranchers in 2016. The BQA Advisory Board approved an addition to its program whereby any dairy producer evaluated using the FARM program’s upcoming version 3.0, due out in January 2017, also will receive their BQA certification. BQA also will be working with the FARM program in the coming years to create training opportunities for dairy producers to preserve the beef quality of their cows. These training sessions will focus on stockmanship, residue prevention, and transportation. Many of these will be available at the state level, implemented by BQA state coordinators.

For additional information, check out these sites:

The beef production story is told through, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.

Foodservice professionals, including those in school foodservice, can go to for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.

Professionals in foodservice, retail and manufacturing industries can go to to find beef product ideas and tools to make new products successful in the market.

Beef retailers can turn to for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.

Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to, an informational site housing current information regarding for consumers, producers and beef industry representatives.

To address the nutrition and health challenges facing today’s youth, provides a resource for a variety of tools to help teachers, school-wellness leaders, health professionals and families.

Addressing beef nutrition with a focus on the classroom, offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.

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