b'A P R I L 2 0 2 4DrivingDemandForBeef.comSAVORINGSUCCESSI NS I DE T H E C U L I NA RYH U BOF T H E B E E F C H EC KOF F Culinary arts are at the core of the Beef Checkoff because, at the end of the day, the ultimate measure of consumer support and satisfaction lies in beefs great eating experience. The Beef Checkoff is a leading voice and resource for beef culinary knowledge, experiences and innovation worldwide. This vision comes to life within the Checkoff-funded Culinary Center.Beef. Its Whats For Dinner.STORY CONTINUED ON NEXT PAGE '