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Planning & Evaluation

The purpose of evaluation is to oversee the effective measurement of industry-funded Beef Checkoff Programs – to see that they are accomplishing their stated objectives, as well as achieving the outcomes and goals of the beef industry’s Long Range Plan.  The stated purpose of the Joint Evaluation Advisory Committee for the Beef Checkoff Program is as follows:

As part of the ongoing evaluation effort at the Cattlemen’s Beef Board, all programs are evaluated and this evaluation is reported to both the Board and to individual contractors. Evaluation Reports are available on request.

"BEEF DEMAND: Recent Determinants and Future Drivers" is a 2013 commissioned by the Beef Checkoff Program to summarize the current knowledge of consumer demand for beef and identify the best opportunities for the industry to influence demand postively.

"U.S. Beef Demand Drivers and Enhancement Opportunities" study looks at reasons for increases in beef demand over the last 10 years and gives checkoff planners indications about necessary future demand-building strategies. This study was funded by the beef checkoff through the Beef Board and 12 state beef councils.

The checkoff-associated portions of the 2011-2015 Beef Industry Long Range Plan are endorsed by the Cattlemen's Beef Board.

USDA also requires all checkoff programs to periodically do an independent assessment of the program's economic impact, also known as a macroanalysis. The beef checkoff has asked independent economists to conduct this review in 2001, 2004 and 2009.

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