Planning & Evaluation
The purpose of evaluation is to oversee the effective measurement of industry-funded Beef Checkoff Programs – to see that they are accomplishing their stated objectives, as well as achieving the outcomes and goals of the beef industry’s Long Range Plan. The stated purpose of the Joint Evaluation Advisory Committee for the Beef Checkoff Program is as follows:
- To measure the results of Authorization Requests (ARs) and programs approved by the Beef Promotion Operating Committee.
- To provide producers a “compass check” on programs in process.
- To integrate program results into the planning process (operating plan) for the coming fiscal year.
As part of the on-going evaluation effort at the Cattlemen’s Beef Board, all programs are evaluated annually and, in addition, the Joint Evaluation Advisory Committee each year selects two to four recently completed projects, hires an outside auditor, and does an in-depth Project Evaluation Audit of the work.
USDA also requires all checkoff programs to periodically do an independent assessment of the program's economic impact, also known as a macroanalysis. The beef checkoff has asked independent economists to conduct this review in 2001 and 2004.
Funded by the Beef Checkoff.