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Beef Ambassadors Connect with Consumers at PA Farm Show

Contact: Melissa Jackson, 308-697-3486;

'Today’s Agriculture' display depicts feedyard example of modern beef production

National Beef Ambassadors John Weber (Minnesota), Arika Snyder (Pennsylvania), and Emily Jack (Texas) recently traveled to Harrisburg’s 96th Pennsylvania Farm Show, the nation’s largest indoor agriculture exposition, to participate in the “Today’s Agriculture” exhibit. 

The National Beef Ambassador Program is funded in part by the beef checkoff and focuses on engaging consumers and youth through educational events. Nearly 400,000 visitors attend the show in Pennsylvania each year to learn about the good work being done on the farm, in the field, in the home and in the classroom, bridging the gap between “farm gate and dinner plate.”   

The new “Today’s Agriculture” exhibit features an 84-feet-by-42-feet barn, showing live farm animals in their typical housing and giving consumers a look at modern agriculture practices. Working in partnership with the Pennsylvania Beef Council, the National Beef Ambassador team worked for two days to answer consumer’s questions about where their beef comes from, including what beef cattle eat, how long it takes to raise beef before it can be consumed, and what the healthiest beef cuts are. Children and adults alike were intrigued to see the cattle on display in a traditional feed yard setting, and many young consumers had wide, curious eyes as they learned where the burger or steak they love comes from. 

“By showing the public our production practices, we hope to eliminate the biggest argument anti-agriculture groups have today -- that we won’t allow the public to see how their food is produced,” said Christian R. Herr, executive vice president of the PennAg Industries Association. 

The National Beef Ambassador team will attend several more consumer events in 2012 to engage consumers in the modern beef production story and will share their insights on the National Beef Ambassador blog. Read Weber’s PA Farm show post here.

Visit or for more information, or contact NBAP Manager Sarah J. Bohnenkamp at 303-850-3440 or

For more information about your beef checkoff, visit

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.


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