Explore What Cattle Eat in “Cow Chow” Game and Video Series
Contact: Melissa Sandfort, 308-697-3486; firstname.lastname@example.org
The beef checkoff recently launched “Cow Chow,” an online game and video series designed to answer common questions about cattle diets. The 10-question game and corresponding videos encourage consumers to explore what cattle eat from birth to the feedyard. The first-of-their-kind “Cow Chow” videos were filmed almost exclusively by cattle in Kansas, South Dakota, Texas and Florida wearing specially-rigged GoPro cameras to share this important animal care story from the cows’ eye view.
Curious consumers can now see exactly what cattle really eat every day as they compete in an interactive quiz game. Upon completion of the game, users can post results and badge to their Facebook page, and challenge their friends to beat their best score. The Cow Chow game and videos emphasize the attention cattle farmers and ranchers pay to their animals, their land and their communities.
“We know people are interested in what cattle eat,” says Roger Butler, a dairy producer from Lake Okeechobee, Fla. “Cow Chow shows how proper cattle diets help farmers and ranchers raise high-quality, great-tasting and nutritious beef they can feel good about feeding their families.”
The “Cow Chow: Exploring What Cattle Eat” game and videos are hosted on the checkoff’s ExploreBeef.org website where consumers can also learn more about beef safety, environmental stewardship, animal care and beef nutrition. The videos are also available on the Explore Beef YouTube channel.
“By using social media outlets such as Facebook and YouTube, we’re hoping to reach a new generation of beef consumers,” says Butler. “Cow Chow takes people to the farm via video, showing them how and where their food is raised, and the commitment cattle farmers and ranchers have to raising safe, healthy beef.”
For more information about your checkoff investment or programs funded by your beef checkoff, visit MyBeefCheckoff.com.
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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.