October 2010
 Have You Herd…
… “Like” MyBeefCheckoff on Facebook for the latest news and updates.
… Nebraska hosts On The Ranch work days. (video news)
… Beef checkoff celebrates 25 years of building beef demand. (video news)
Producer Profile: Danni Beer
 Danni Beer, and her husband Mike, ranch just outside Lemmon, South Dakota, a small town in the western part of the state snugged up tight against the North Dakota border. “Google it,” she said. “It’s a nice place.”
One of those sprawling ranches, of course, is a place the Beer’s call home; a diversified cow-calf operation with cattle, wheat, some corn, flax and sunflowers. Altogether, it covers some beautiful Dakota prairie.
Click here to read the full story from Cattlenetwork.
Non-Beef Related Outbreaks
This summer, several European countries were impacted by a foodborne illness outbreak caused by E. coli, but it was not O157:H7. By June 2011, hundreds of people were ill in Europe from E. coli O104:H4. Over the course of several weeks, the food source was determined and research has led to a better understanding of this particular strain, but not without challenge. An interview with Dr. Guy Loneragan, epidemiologist at Texas Tech University, captures a few key lessons for the U. S. beef industry and consumers from a non-beef related outbreak in countries half-way across the world.
Read the entire text in the checkoff’s Beef Issues Quarterly newsletter.
China’s Potential as a U.S. Beef Export Market
 Even at a relatively low per-capita consumption level, China still consumes about 10 percent of total global beef production.
Challenges to China’s domestic beef industry, including high input costs, are making it increasingly likely that China will have to increase beef imports to meet growing demand, led by a booming restaurant industry.
While U.S. beef is not currently eligible for export to China, U.S. beef exports would likely reach $200 million in value in the first full year of access, swiftly putting China among the top five export markets.
Read the entire story here.
National Beef Cook-Off Changing With the Times
 The National Beef Cook-Off will be a little different this time around. Managed by the American National Cattlewomen and funded in part by the beef checkoff, the 2011 edition of the Cook-Off is aimed at reaching consumers directly in a huge food event coming up in Washington, DC.
Click here to watch the video news release on YouTube.
Celebrating Hispanic Heritage Month
The Beef Checkoff Program is excited to present a great partnership to help sell more beef to the growing Hispanic population this fall. We are teaming up Kingsford® Charcoal on a promotion that will definitely heat up the grills. Promotional time frame is Sept. 15 through Oct. 15, 2011 and will include: fresh beef coupons, bilingual beef recipes, a full newspaper ad in Los Angeles Spanish language papers and more!
Click here for more checkoff-funded promotions.
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