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Beef Ambassadors To Compete In Rapid City, Oct. 1-3

Contact: Melissa Jackson, 308-697-3486;

Twenty-six students will compete for a position on the 2011 National Beef Ambassador Team, funded in part by the beef checkoff, as well as cash awards and college scholarships, at the National Beef Ambassador Competition held Oct. 1-3 at the Best Western Ramkota Hotel & Conference Center. Cash awards totaling $5,000 will be presented, as well as scholarship awards sponsored by the American National CattleWomen Foundation, Inc.

The National Beef Ambassador Program (NBAP) selects a team of five enthusiastic young adults to spend the next year telling the beef production story to consumers and students across the country. The program is funded in part by the Beef Checkoff Program and managed by American National CattleWomen, Inc. (ANCW) on behalf of America’s beef producers.  

Contestants compete in four different judging areas:  Consumer Promotion (scores individuals on their ability to educate consumers on the virtues of beef), Media Interview (scores the contestants’ ability to present a positive beef message to the media), Classroom Presentations (scored on the contestants’ ability to educate youth on beef and beef production through presentations), and, Issues Response (scored based on reaching online audiences). 

For registration and more information, visit For questions regarding the National Beef Ambassador Program or this event, please contact Carol Abrahamzon at or 507-724-3905.  

For more information about your beef checkoff investment, visit

American National CattleWomen, Inc. is a trade association of America’s affiliated CattleWomen, with the primary focus of promotion and consumer education regarding beef as a safe and nutritious food, and the production of beef cattle as an industry.

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.


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