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Running on the Power of Protein in Boston

Contact: Melissa Jackson, 308-697-3486;

The National Beef Ambassadors are teaming up with the beef checkoff, through the Northeast Beef Promotion Initiative (NEBPI), to inform Boston Marathon runners and spectators about the protein power found in lean beef.

At the 2010 John Hancock Sports & Fitness Expo Boston Marathon April 16-19, Ambassadors will be on hand to extend the message about research that shows incorporating high-quality protein into the diet throughout the day can help in maintaining a healthy weight, building muscle and fueling physical activity.

“Zinc, Iron, and Protein are key to living a healthy and active life and beef is the tastiest way to get ZIP,” says Mandy-Jo Laurent, National Beef Ambassador from Texas. “As farmers and ranchers, we are proud to grow a safe, wholesome, nutritious product that can fuel today's athletes.”
The National Beef Ambassadors will hand out cheer cards to encourage Marathon participants on race day. Attendees will have the opportunity to enter to win an MP3 player and receive personalized protein assessments by Registered Dietician, Lisa Jones of the Pennsylvania Beef Council.  The Ambassador Team also will give show updates via Twitter
Twelve runners will wear "Fueled for the Finish" BEEF jerseys at this year's Boston Marathon, Monday, April 19.
“The message we’re sharing with Marathon participants is that beef is a safe, wholesome and nutritious product to enjoy for any meal of the day,” says Malorie Bankhead, National Beef Ambassador from California. “What better way to place zinc, iron, protein, vitamin B6 and B12, plus other essential nutrients into your diet than with lean beef?”
Visit for more information on nutrition, recipes and details on Team BEEF, a group of runners from across the country.

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.


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