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U.S. Beef Draws Strong Interest at Gulfood 2010

Contact: Melissa Jackson, 308-697-3486;

Gulfood 2010, the Middle East’s largest food and beverage industry tradeshow, is off and running this week in Dubai. This year’s theme of “Bigger, Better, Business” is particularly applicable to U.S. beef, as a record 18 suppliers are on hand to exhibit products. Gulfood 2010 has been billed as the largest exhibition in this event’s 23-year history, with more than 45,000 industry professionals expected to be in attendance over four days (Feb. 21-24).

USMEF’s John Brook (second from left) and Simon Bakht (third from left) network with prospective buyers at Gulfood 2010 in Dubai.The Middle East has long been a mainstay for U.S. beef variety meat, but interest in U.S. muscle cuts is exploding – especially in Egypt. In 2009, beef muscle cut exports to Egypt increased by more than 600 percent in volume (to 14,277 metric tons or 31.48 million pounds) and nearly 500 percent in value (to $23.5 million) over the previous year. For the region as a whole, muscle cut exports doubled in volume and increased by nearly one-third in value over 2008. Despite a sluggish global market for variety meat, combined U.S. beef/beef variety meat exports to the Middle East achieved seven percent growth in volume in 2009 while remaining steady in value.

“Beef supplies from South America are becoming more restricted and their prices – especially Brazil’s – have recently been on the rise,” says John Brook, U.S. Meat Export Federation regional director for Europe, Russia and the Middle East, contractor to the Beef Checkoff Program. “So we’re seeing increasing opportunities for U.S. rounds and even a growing demand for forequarter cuts.”

Brook adds that in the United Arab Emirates, the food industry does not appear to be overly shaken by recent concerns raised about the financial condition of Dubai World, the country’s enormous construction consortium.

“Retailers and restaurants are very optimistic that this year will bring significant growth when compared to 2009,” he says. “Some individual suppliers are predicting that their business in the region could grow by as much as 20 percent.”

For more information about the beef checkoff’s foreign marketing efforts, visit

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.


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