Beef Checkoff Uses Retail, Online Promotions to Push Steak Sales
Contact: Melissa Sandfort, 308-697-3486; firstname.lastname@example.org
One result of the weaker U.S. economy has been a downtrend in prices for “middle meats” – favorite beef cuts such as tenderloin and rib eye. As a result, consumers have seen outstanding beef buying opportunities. The Beef Checkoff has been working in a variety of ways to promote higher end beef and steaks.
And, new web-based beef videos on the Beef It's What's For Dinner site, which include cutting and steak cooking tips, are one part of a larger beef checkoff-funded promotion that's informing consumers about the real value beef offers.
Middle Meats VNR
For a broadcast version of this VNR, please contact Melissa Slagle at email@example.com or 303-867-6306.
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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.