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Checkoff Funds Educate Korean Consumers About U.S. Beef

Contact: Melissa Sandfort, 308-697-3486; msandfort@beefboard.org

Contact: Lynn Heinze, 303-867-6319; lheinze@beefboard.org

Suggested Lead: On Thanksgiving day, nearly 300 Korean retail stores will resume sales of U.S. beef in Seoul. Company representatives said the move will provide both value and convenience, and that there was no reason not to carry price-competitive U.S. beef.

With the help of U.S. beef checkoff dollars, the U.S. Meat Export Federation has been educating Korean consumers about the safety and value of U.S. beef. According to Jihae (Jee-Hay) Yang, the USMEF staff director in South Korea, Korean importers have been solidly behind the U.S. product…

Cut #1                :14                   O.C...”of U.S. beef.”

Yang says one of the efforts of USMEF have been to show Korean consumers that America has been eating the same beef in good health for many years…

Cut #2               :25                    O.C...”the Korean market.”

A key checkoff-funded effort was started with the retail stores to get them to begin selling U.S. beef once again…

Cut #3               :25                    O.C...”the retailers’ decision.”

Yang says misinformation about U.S. beef among Korean consumers has been a problem, but the restaurant chains will take their cue from the retailers…

Cut #4               :15                    O.C...”to sell U.S. beef.”

For more information about the beef checkoff-funded foreign marketing program, visit www dot my beef checkoff dot com (www.MyBeefCheckoff.com) or www dot USMEF dot org (www.usmef.org).


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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

    
  


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