Consumer Trust Committee

Upcoming Meeting Information

Hyatt Regency Hotel, Denver, Colorado

The checkoff's Consumer Trust committee meeting will be held July 13, 2017 from 2:00 p.m. to 6:00 p.m. and then again on July 14, 2017 from 9:15 a.m. to 12:00 p.m.


Return to Meeting Center
View Past Consumer Trust Meetings

Committee Information

Purpose Statement: Grow consumer trust in beef and beef production to inspire confidence in purchasing decisions through honest and transparent communication.

Priority Strategic Initiatives:

  • Most Important
    • Protect Beef’s Image
  • More Important
    • Certify and Verify Production Practices
    • Engage Beef Advocates
  • Important
    • Ensure Antibiotic Stewardship
    • Ensure Beef Safety

Committee Members