Consumer Trust Committee

View Past Consumer Trust Meetings

Committee Information

Purpose Statement: Grow consumer trust in beef and beef production to inspire confidence in purchasing decisions through honest and transparent communication.

Priority Strategic Initiatives:

  • Most Important
    • Protect Beef’s Image
  • More Important
    • Certify and Verify Production Practices
    • Engage Beef Advocates
  • Important
    • Ensure Antibiotic Stewardship
    • Ensure Beef Safety

Committee Members