Consumer Trust Committee

View Past Consumer Trust Meetings

Committee Information

Purpose Statement: Grow consumer trust in beef and beef production to inspire confidence in purchasing decisions through honest and transparent communication.

Priority Strategic Initiatives:

  • Most Important
    • Connect and Communicate Directly with Consumers
    • Protect Beef’s Image
    • Develop Crisis Management Plan
  • More Important
    • Measure and Improve our Sustainability
    • Engage Beef Advocates
  • Important
    • Certify and Verify Production Practices
  • Support
    • Adopt Animal ID Traceability Systems
    • Support Global Food Security Message
    • Revolutionize Beef Marketing and Merchandising

Committee Members